STUDIO SEMO
VODAFONE X DISNEY
INDUSTRIAL DESIGN
FUSEPROJECT
2020–2021


VODAFONE NEO WAS DESIGNED AS A CHILD'S FIRST STEP INTO CONNECTED TECHNOLOGY: A WATCH THAT COULD GIVE KIDS MORE INDEPENDENCE WHILE KEEPING PARENTS CLOSE. THE DESIGN BROUGHT CALLS, MESSAGES, LOCATION, PHOTOS AND ACTIVITY INTO A PLAYFUL OBJECT THAT WAS SIMPLE ENOUGH TO USE ON ITS OWN, WITH DISNEY CHARACTERS MAKING THE EXPERIENCE FEEL PERSONAL AND FUN.











THE PHYSICAL INTERACTION WAS BUILT AROUND A FEW CLEAR GESTURES AND A SINGLE BUTTON AT THE CORNER OF THE WATCH, USED FOR THE MOST IMPORTANT ACTIONS FROM TAKING A PHOTO TO CONTACTING FAMILY. THE STRAP COULD ALSO BE CONFIGURED IN TWO ORIENTATIONS, GIVING THE SMALL DEVICE MORE FLEXIBILITY ON THE WRIST.




























GOOD DESIGN AWARD, 2021
CORE77 DESIGN AWARDS, RUNNER UP, 2022